Xpedient Digital Media | Ad Specifications

Ad Specs: General Guidelines

UNIT	DIMENSIONS	FILE SIZE	FORMAT
Leaderboard	728×90	30k	GIF, JPEG, Animated GIF, HTML, Flash Animation limited to 15 seconds, max 3 rotations.
Skyscraper	120×600	30k	GIF, JPEG, Animated GIF, HTML, Flash Animation limited to 15 seconds, max 3 rotations.
Wide Skyscraper	160×600	30k	GIF, JPEG, Animated GIF, HTML, Flash Animation limited to 15 seconds, max 3 rotations.
Medium Rectangle	300×250	30k	GIF, JPEG, Animated GIF, HTML, Flash Animation limited to 15 seconds, max 3 rotations.
Square Button	125×125	15k	GIF, JPEG, Animated GIF
Sponsorship Logo	140×45 max	5k	GIF, JPEG, No Animation
Full Page Commercial Break/ Interstitial	500×330	100k	Requires adherence to EIM Brand Requirements and Style Guidelines 1 per day Frequency Cap 10 Second Playtime
Pre-roll(video adds)			15 seconds preferred

All ad units must launch a new browser window when clicked on
Flash Ads do not have a “looping” limit
All rich media ads must have alternate GIF/JPG versions of creative
All UTP (user targeted placement) ads should have GIF/JPG versions of creative
Audio must be user initiated with a clearly recognizable on/off button
All ads are served via Java Script tags

Xpedient has final approval for all ads with respect to editorial/creative content. Xpedient reserves the right to remove an advertisement from its web sites at any time, for any reason. Changes to an existing campaign must be received at least three business days prior to the change.